nativelo
About nativelo

A Norwich consultancy for calmer studio workflows

nativelo

nativelo has advised broadcasters, production companies and venues since 2011, helping crews run television news and live shows with clear plans, reliable kit and steady communication.

Our story

From the studio floor to a Norwich consultancy

nativelo was founded in 2011 by Helen Marsh, who had spent years directing in television studios. She saw how often good programmes were let down by avoidable problems in setup, lighting, sound and crew communication, and built a practice around fixing them.

A crew checking monitors and camera positions before a rehearsal
A crew checking monitors and camera positions before a rehearsal
nativeloFounded 2011Based in Norwich

Helen began by reviewing galleries and rundowns for small production teams who had no time to step back and look at how their own days ran. The work was simple in principle: watch a rehearsal, listen to the talkback, note where people waited or guessed, and write down what could change.

Equipment planning followed naturally. Teams asked for help choosing and installing cameras, vision mixers, monitoring and cabling, and wanted someone to test the whole chain before the first rehearsal rather than during it.

Over time the practice added specialists in camera operation, lighting and audio, so that a studio could draw on one consultancy for the whole path from camera to air. Each adviser still works from direct studio experience rather than theory.

Today nativelo works from an office on Pottergate Yard in Norwich, and visits studios and venues to do the work where it happens. Most engagements begin with a conversation about what is not working and end with written, practical changes.

The aim has stayed the same since 2011: a studio where the crew knows what comes next, the equipment behaves as expected and the output stays calm even when the show does not.

What we stand for

  1. Clarity

    Plans, cable schedules and reviews are written in plain language that a whole crew can follow. We explain why a change is suggested so people can judge it for themselves.

  2. Reliability

    We test equipment as a chain, not item by item, and rehearse failure points before air. A studio should behave the same way on a quiet Tuesday and a busy live night.

  3. Craft

    Good studio work is made of small, careful decisions: where a microphone sits, how a pedestal moves, how a lamp is hung. We teach and practise those details rather than skipping them.

  4. Respect for crews

    Studio crews carry the show. Our recommendations aim to reduce their pressure and wasted effort, and we ask for their views before changing how they work.

Background

How we work with studios and venues

We work with broadcasters, independent production companies and venues that are building or improving live television capability. Some run daily news; others produce occasional live shows or events with a small permanent crew.

Every engagement starts by looking at what already exists. A studio rarely needs everything replaced. Often the greatest gains come from moving a monitor, rewriting a rundown template or agreeing who speaks on talkback and when.

Our four specialists cover the main areas of a live studio. Helen Marsh leads workflow reviews and equipment planning, Daniel Okafor works on cameras and shot plans, Priya Shah designs lighting and Tom Gifford looks after sound.

We prefer to work alongside the crew rather than hand over a report and leave. Coaching sessions, rehearsals and walk-throughs let people try changes while an adviser is still present to adjust them.

Where we put recommendations in writing, they are specific enough to act on: what to change, who changes it, what it needs and how to check that it worked.

What clients can expect

  • A first conversation about your studio, crew and programme format
  • Visits to the studio during setup, rehearsal or a live show
  • Written plans and reviews in plain, usable language
  • Coaching that involves the crew who run the studio day to day
  • Testing of the complete signal and talkback chain before air
  • A named adviser for each area of the work
Client feedback

What studio teams say about the work

These comments come from people who have worked with nativelo on setup, coaching and reviews. They describe particular changes in the studio rather than general praise.

The written review of our gallery was specific. It pointed out that two people were giving instructions on talkback at once, and suggested a clear order. Our live news bulletins have been calmer in the gallery ever since.

Rachel Whitlock Studio manager, regional production company

Daniel spent a day with our operators on framing and pedestal moves. He worked on our own set with our own shot plan, so the habits we picked up were ones we could use straight away on the next show.

Marcus Pemberton Producer, live entertainment programme

Our new studio was cabled and tested before the first rehearsal, and the schedule they left us made later changes easy. Faults that might have appeared on the night were found a week earlier.

Ellen Rowbotham Technical coordinator, events venue

Tom rearranged our mixing desk layout and reset the talkback routing. Dialogue is clearer, and the sound crew no longer hunt for faders during a fast programme.

Gareth Lindqvist Head of sound, news production team
Start a conversation

Tell us how your studio runs today

Send a short note about your studio and what is proving difficult. We reply with a few questions and, if useful, suggest a visit or a written quotation.

Contact
  1. Send an enquiry

    Use the contact page to describe your studio, crew and programme format.

  2. We talk it through

    An adviser phones or writes to clarify the scope and what you need.

  3. Receive a quotation

    You get a written quotation and decide whether to go ahead.

nativelo

Smooth studio workflows, from camera to air

14 Pottergate Yard, Norwich NR2 1DX01603 584271hello@nativelo.com